CELLULAR SOUTH ANNOUNCES TELEVISION BROADCAST SCHEDULE FOR HIGH SCHOOL FOOTBALL RIVALRY GAMES TO BE FEATURED IN “Y’ALL VS. US” PROGRAM THIS FALL

Original Sports Programming Celebrates Rich Tradition of Some Of the Oldest, Biggest Gridiron Rivalries in the South

RIDGELAND, MS. (August 28, 2009) – Cellular South, a leader in wireless solutions and innovation, today announced the television broadcast schedule for five of the South’s biggest high school football rivalries to be featured as part of the company’s  “Y’all vs. Us” integrated sports programming and customer engagement initiative this fall.
 
The program, which begins next month, will feature live, professional-caliber prime-time television broadcasts of the five biggest rivalry games on NBC, ABC and Fox television affiliates in Mississippi and Tennessee and will be produced by Moxie Pictures, an award-winning New York City-based documentary film company.  Executive producer of the overall “Y’all vs. Us” program is Young & Rubicam, Cellular South’s New York City-based advertising agency.
 
Below is the broadcast schedule with dates, air times, station and channel details for the games, which all begin with a 7 p.m. pre-game show followed by a 7:30 p.m. kickoff and a post-game show at the conclusion of each contest:
 
Sept. 25 – Madison Central Jaguars vs. Clinton Arrows in Clinton, MS

• WLBT  Channel 3 in Jackson,  MS  – NBC affiliate primary  channel  
• WABG  Channel 6 in Greenwood,  MS  – ABC  affiliate primary  channel  
• WLOX.2  in Biloxi,  MS  – ABC  affiliate  “WLOX.2 This TV” second  digital channel  
• WLOV.2  7 in Tupelo,  MS  – Fox affiliate “WLOV.2 This TV” second digital  channel  
• WTOK.2  in Meridian,  MS  –  ABC  affiliate “MyTok.2 My Network” second digital  channel  
• WDAM.2  in Hattiesburg,  MS  – NBC affiliate “WDAM.2 This TV” second digital  channel  
• WMC.2  in Memphis,  TN  – NBC affiliate “WMC.2  This TV” second digital channel
  

Oct. 2 – Olive Branch Conquistadors vs. South Panola Tigers in Batesville, MS

• WLOV  Channel 27 in Tupelo,  MS  – Fox affiliate primary  channel  
• WMC  Channel 5 in Memphis,  TN  – NBC affiliate primary  channel  
• WABG  Channel 6 in Greenwood,  MS  – ABC  affiliate primary  channel  
• WLBT.2  in Jackson,  MS  – NBC affiliate “WLBT.2 Weather” second digital  channel  
• WLOX.2  in Biloxi,  MS  – ABC  affiliate “WLOX.2 This TV” second digital channel  
• WTOK.3  CW in Meridian,  MS  – ABC  affiliate “WTOK.3 CW” third digital channel  
• WDAM.2  in Hattiesburg,  MS  – NBC affiliate “WDAM.2 This TV” second digital  channel
  

Oct. 9 – Meridian Wildcats vs. Oak Grove Warriors in Hattiesburg, MS

• WTOK  Channel 11 in Meridian,  MS  – ABC  affiliate primary  channel  
• WLBT.2  in Jackson,  MS  – NBC affiliate “WLBT.2 Weather” second digital  channel  
• WLOX.2  in Biloxi,  MS  – ABC  affiliate “WLOX.2 This TV” second digital channel  
• WLOV.2  in Tupelo,  MS  – Fox affiliate “WLOV.2 This TV” second digital  channel  
• WDAM.2  in Hattiesburg,  MS  – NBC affiliate “WDAM.2 This TV” second digital  channel  
• WMC.2  in Memphis,  TN  – NBC affiliate “WMC.2  This TV” second digital channel  
• EABG  .2 in Greenwood,  MS  – Fox affiliate “EABG.2” second digital channel
  

Oct. 23 – West Jones Mustangs vs. Wayne County War Eagles in Waynesboro, MS

• WDAM  Channel 7 in Hattiesburg,  MS  – NBC affiliate primary  channel  
• WLBT.2  in Jackson,  MS  – NBC affiliate “WLBT.2 Weather” second digital channel  
• WLOX.2  in Biloxi,  MS  – ABC  affiliate “WLOX.2 This TV” second digital channel  
• WLOV.2  in Tupelo,  MS  – Fox affiliate “WLOV.2 This TV” second digital  channel  
• WTOK.3  in Meridian,  MS  – ABC  affiliate “WTOK.3 CW” third digital channel  
• WMC.2  in Memphis,  TN  – NBC affiliate “WMC.2  This TV” second digital channel  
• EABG.2  in Greenwood,  MS  – Fox affiliate “EABG.2” second digital channel
  

Nov. 6 – Biloxi Indians vs. Gulfport Admirals in Gulfport, MS

• WLOX  Channel 13 in Biloxi,  MS  – ABC  affiliate primary  channel  
• WLBT.2  Channel 3 in Jackson,  MS  – NBC affiliate “WLBT.2 Weather” second digital  channel  
• WLOV.2  Channel 27 in Tupelo,  MS  – Fox affiliate “WLOV.2 This TV” second digital  channel  
• MyTOK.2  Channel 11 in Meridian,  MS  – ABC  affiliate “MyTOK.2 My Network” second digital  channel  
• WDAM  Channel 7 in Hattiesburg,  MS  – NBC affiliate “WDAM This TV” second digital  channel  
• WMC.2  Channel 5 in Memphis,  TN  – NBC affiliate “WMC.2  This TV” second digital channel  
• EABG.2  Channel 6 in Greenwood,  MS  – Fox affiliate “EABG.2” second digital channel
  

Cellular South customers and high school football fans should check local listings to confirm station channel details, which may vary depending on whether they receive traditional, satellite or cable television service.
 
To bring the action to high school football fans across the region, games will be aired on a combination of primary and secondary digital channels of NBC affiliates WLBT in Jackson, WDAM in Hattiesburg and WMC in Memphis along with ABC affiliates WLOX in Biloxi, WABG in Greenwood and WTOK in Meridian.  Fox affiliate WLOV in Tupelo rounds out the broadcasting team for the rivalry games.  Regional television broadcasts of the live games will be managed through Raycom Media Inc., a Montgomery, Alabama-based media firm that owns or operates 42 television stations in 18 states.
 
Other broadcast elements of the program include a 10-episode television reality series following two rival high school football coaching staffs throughout the 2009 season and a five-episode documentary series featuring game highlights and the story behind each featured rivalry game.  The schedule for the coaches’ “Head-to-Head” reality series and the documentary series will be announced separately.
 
“We’re excited about partnering with Raycom Media, Moxie Pictures and the executive producer of the program, Young & Rubicam, to explore the drama, passion and community pride associated with these rivalries,” said Jim Richmond, director of Corporate Communications for Cellular South.  “We hope the broadcast of these games, and other associated elements of our program, will help capture the many compelling human interest stories that come from this competition.”
 
As one of the single largest and most comprehensive sports-related customer engagement initiatives undertaken by a  company, the “Y’all vs. Us” program also will feature a wide variety of user-generated content, contests, original applications, games, new sports and education-related mobile web applications and interaction with social networking sites.  Much of the program content will be housed in the “Cellular South Originals” section of the company’s online Discover Center, including video highlights of the rivalry games, the documentary series, the coaches’ reality show, user-generated videos, photos, blogs and more.

 Cellular South is a privately-owned diversified mobile communications company passionately committed to helping customers get the most out of their wireless devices and services.  The nation’s largest privately owned wireless communications carrier accomplishes this goal by providing the most reliable and advanced 3G nationwide wireless voice and data network, offering industry-leading unlimited flat rate plans, and through its online and in-store Discover Centers, which give customers easy, simple and convenient tools, tips, advice and information to get the most out of their mobile phone.  For more information about Cellular South and its products and services, visit www.cellularsouth.com <http://www.cellularsouth.com/> .  This news release and other announcements are available at http://www.cellularsouth.com/news/.  Or follow our news on Twitter at http://twitter.com/cellularsouth.  Find us on Facebook at http://www.facebook.com/cellularsouth <http://www.facebook.com/pages/Ridgeland-MS/Cellular-South/39645673822>  to learn more about our wireless services.

 

 About Cellular South

The mobile section is integrated with Cellular South’s online Discover Center, which will have sections under “Cellular South Originals” dedicated to all of the game match ups, the coaches show and user-generated content where individuals can upload their own videos and pictures.  “We also plan to make available for download applications for Windows Mobile and BlackBerry device users, including rival fan pages and an original noisemaker app,” Richmond said.  The link for the “Y’all vs. Us” section of Cellular South’s online Discover Center is www.cellularsouth.com/yallvsus <http://www.cellularsouth.com/yallvsus> .  The mobile link is www.cellularsouth.com/yallvsus/m <http://www.cellularsouth.com/yallvsus/m> .